Companies today rely on digital marketing techniques to stay afloat.
Doesn't it sound dramatic?
Consider, however, that a solid tech stack promotes growth and prevents you from wasting time on tiresome chores. On the other hand, failing to use current marketing methods may cause your company to fall behind its competitors.
The silver lining? There's no dearth of digital marketing free resources available to help you with your marketing tasks.
Digital marketing tools by strategy
We've compiled a thorough list of digital marketing free tools that can help you achieve your objectives, including a few free and freemium products for those on a low budget.
This list may serve as the cornerstone of a robust marketing stack, whether it's for maintaining customer connections, winning over prospects, or identifying new marketing possibilities.
Check out the categories below to get started:
- Social media marketing tools
- Email marketing tools
- SEO (search engine optimization) tools
- Lead enrichment tools
- Landing page and lead capture tools
Tools for social media marketing
We've seen firsthand how social media has evolved into a top marketing platform for businesses today.
Social networking is an excellent tool for nurturing leads and developing business relationships, as well as for gathering crucial information about what your customers want.
Trying to manage all of social media's moving elements "by hand" is a recipe for weariness. Consider how specialised software may assist you in creating more useful content and leveraging social media to meet your long-term business goals.
The "brand success platform" from Loomly is a solution for smaller social teams who wish to plan and collaborate on content.
Built-in calendars, deadlines, and procedures make it simple to plan and brainstorm content. Loomly also curates new content ideas for users based on trending topics and Twitter chatter.
The straightforward, no-frills interface is easy to use and appealing to those who are not particularly tech-savvy. The platform's low cost is appealing to single entrepreneurs and small enterprises wishing to manage their social presence.
Email marketing software
Email is undoubtedly the most tried-and-true and scalable marketing channel accessible to modern businesses. As a result, email solutions are an important part of Internet marketing tools for both large and small businesses.
Let's take a look at various tools that can break down your customer data and put a large amount of your marketing operations on autopilot, from list-building and boosting deliverability to creating great offer campaigns.
HubSpot, best renowned for its CRM and inbound marketing tools, just released an email marketing solution. HubSpot Email Marketing is simple to use, has high deliverability, and is natively linked with all other HubSpot products, including the free-forever CRM and hundreds of other popular marketing tools. The tool features a Free Plan that includes up to 2,000 email sends per month, contact lists, a drag-and-drop email builder, and ready-made templates to get you started right away.
SEO (search engine optimization) instruments
As the digital market gets more competitive, everything businesses can do to improve their search visibility is a bonus. Although SEO may be intimidating, especially for new firms, there are several online marketing tools available to assist you in identifying search prospects and optimizing your current search engine efforts.
Assume you want to capitalise on keyword opportunities while also improving your existing content. This is when Clearscope comes into play.
The software, which is especially effective for content writing, has a thorough editor that recommends keywords, headers, and readability to help you produce (or rewrite) high-ranking, well-balanced blog entries.
Clearscope covers every corner and crevice of search optimization, whether you're establishing a content strategy from start or renewing your existing blogs.
Tools for lead enrichment
It has been clearly known that the majority of internet users fail to submit sufficient data after leaving your site.
There are business intelligence solutions available to assist you in better analyse your leads and highlight critical information to contact them once they've expressed interest. Lead enrichment solutions, which are especially effective for B2B marketing, boost your prospecting and outbound marketing efforts by providing a more comprehensive picture of your visitors.
Clearbit develops an up-to-date profile of your prospects using 100+ sources, including Salesforce and extra marketing platform data, to help your outreach activities go more effectively. Among the digital marketing Blog acquired are company, role, and firm size, to mention a few.
Rather than digging for specifics or relying on obsolete information, the platform refreshes itself every 30 days to ensure that your data is always up to date. This helps you to prospect with confidence while also saving time.
Lead acquisition and landing page tools
As our attention spans shorten, it is critical to make a concerted effort to entice visitors once they are on-site. Lead capture marketing tools ensure that your traffic does not go to waste and that visitors are more likely to take action. When done correctly, the ultimate effect is an increase in leads and conversions.
MailMunch, a list-building hybrid email marketing and landing page tool, provides numerous appealing form kinds and emails to send to prospects when they opt-in.
The platform allows you to segment your audience depending on characteristics such as frequency of purchase and consumer demographics. Furthermore, their goal-based form-builder is simple to use and allows you to choose from a choice of templates.