Having a strong logo is incredibly important for every business as it is often the first impression a consumer has of your brand. You want your logo to effectively convey your brand's identity while making it memorable to build brand recognition. Whether you are designing your logo in-house or plan to use a logo maker, read on for 7 tips you need to begin strategizing the best design for your brand.
1. Determine Your Brand Identity
Before you begin thinking about your logo, your brand identity should be clearly determined. Your logo needs to convey your brand authentically so having this information mapped out beforehand is necessary for accurate design purposes. A few key associations of brand identity include mission and values statements, brand descriptive words, and a brand color scheme, which should also include fonts.
2. Keep it Simple
Simplicity is best when it comes to logos because you only have a moment to capture the attention of your target audience. Overly complicated or loud designs could only bring confusion to consumers. The design must be clear and easily readable, as it is likely to be viewed quickly. The font shouldn't appear too close together and the color shouldn't clash. There should be limited text, complimentary colors, and clearly convey the message you want to share with potential customers.
3. Ensure the Design is Scalable
The logo for your brand will be utilized in a variety of places, from social media graphics to billboards, which means it will vary in size depending on the promotion. Whether big or small, the logo must be clear and recognizable. Any minute design elements are best left off the logo as these could become obscured in a small design. Similarly, the resolution of the image should be high to accommodate large marketing assets. Creating a scalable image that can fit whichever assets you need it for will be essential.
4. Aim for a Timeless Design
Creating a logo is not a time to worry about keeping up with trends. You want to build a logo that is recognizable over decades so it's a better idea to focus on creating a timeless design. Your logo is a defining element of your brand that is best when consistent. Using classic design elements will help maintain the brand awareness you are looking for.
5. Maximize Your Space
With a logo, you have very limited space to work with so you want to take advantage of it. If your brand has multiple words in the name or features a long word, consider breaking up the text into multiple lines so you can make your font bigger. If a tagline is essential in conveying your brand to consumers, use the space you have to include it in a way that maintains simplicity.
When maximizing your space, you want to avoid adding unnecessary elements and instead focus on emphasizing the simple elements you are including. Keep in mind you need to allow your logo to breathe, which means leaving plenty of space between letters and elements so your logo is easy on the eyes.
6. Keep an Eye on the Competition
The best way to test out how your logo will impact your target audience is to check out the competition. Take a look at their logos to see what's working and what isn't. You will want to adopt strategies that are working so you can stay competitive. You also want to avoid making copycat designs as your goal is to stand out among the competition and not blend in with it.
7. Make it Memorable
The mark of a good logo is a memorable one. After all, that is how you maintain positive brand awareness. There should be something about your logo that draws attention and it's a good idea for that one thing to accurately convey your brand's message.
For example, if you run a photography business, using a camera element could make you blend in. However, if you focus on your photography niche, such as weddings, you can use an element that showcases that so you let consumers know that you are a wedding photographer without actually using those words in your logo.
While a logo seems like a fairly simple design once completed, it can be an intensive process to develop just the right thing. With these tips, you are on your way to creating a design that is both memorable and an authentic representation of your brand.